Advanced 6 hour class / .62 CEU

Link & Leverage: Marketing Your Library

I.          Marketing Refresher

II.         Getting out of the Library….but you take it with you

III.        Creating Customer Evangelists

IV.        Keeping the Momentum Going

Upon completing this class, students will have knowledge of:

• What is marketing vs. public relations
• The marketing plan & campaign
• Telling relevant stories
• Use of Social Networks
• Getting involvement from staff, director and board
• Speaking to the public – props, ideas and reference materials
• Engaging business, education, orgs and agencies in a library dialogue
• Your 30 second elevator speech